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Supverse
Filtered on: #Toronto > showing 2 comments covering 100 days


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Is Your #Thermostat #Spying On You?


Interesting perspective on the intend to keep the #Nest collected data private - and away from #Google -with the additional notion:
Whether we want it or not, the data will be collected and used. Companies like #TurnstyleSolutions in #Toronto are already tracking people's physical movements using signals from their smartphones. Anyone who has #WiFi turned on can be tracked doing their daily routines, categorized as a "yoga-goer" or a "hipster" and used, along with others, by merchants to work out which services to offer and when. The company also provides free WiFi in restaurants and bars. To join the network, a customer has to agree to the transfer of some personal data. One Turnstyle client, a restaurant owner, hired a DJ to play '80s music on Fridays after he found out most of his WiFi-using customers were over 30.

&Rob 2014-01-15  


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P&G's #CoverGirl simplifies skincare discovery with #AugmentedReality


"The big sell with augmented reality companies has been we are creating engaging, colorful QR code-like experiences," said #GarySchwartz , president/CEO of #ImpactMobile , #Toronto . "Interactive games on confessionary, beauty makeover videos, etc.

The CoverGirl ad features Pink, #SofiaVergara and Janelle Monae and promotes the brand’s “#TruBlend line of products. The products are supposed to blend “seamlessly for your flawless nude look.”

&Rob 2014-02-22  


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