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Filtered on: #CoverGirl > showing 1 comment covering 100 days


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P&G's #CoverGirl simplifies skincare discovery with #AugmentedReality


"The big sell with augmented reality companies has been we are creating engaging, colorful QR code-like experiences," said #GarySchwartz , president/CEO of #ImpactMobile , #Toronto . "Interactive games on confessionary, beauty makeover videos, etc.

The CoverGirl ad features Pink, #SofiaVergara and Janelle Monae and promotes the brand’s “#TruBlend line of products. The products are supposed to blend “seamlessly for your flawless nude look.”

&Rob 2014-02-22  


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