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1 comment on mobilemarketer.com/cms/news/advertising/17119.html?utm_source=dlvr.it

P&G's #CoverGirl simplifies skincare discovery with #AugmentedReality

"The big sell with augmented reality companies has been we are creating engaging, colorful QR code-like experiences," said #GarySchwartz, president/CEO of #ImpactMobile, #Toronto. "Interactive games on confessionary, beauty makeover videos, etc.

The CoverGirl ad features Pink, #SofiaVergara and Janelle Monae and promotes the brand’s “#TruBlend line of products. The products are supposed to blend “seamlessly for your flawless nude look.”
&Rob 2014-02-22 14:49:41