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Supverse
Filtered on: #stores > showing 1 comment covering 100 days


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Apple's iBeacon And The Future Of Mobile Shopping, surprising numbers on in store use


Chesnut studied 500 different connected shoppers, volunteers all, to find out how many are using #smartphones in #stores and what are they doing with it. #Showrooming and price matching is happening at much lower levels than many think. “We’re seeing a whole host of other services to get you to use your phone,” says Chesnut. “There’s the customer behavior and then there’s the retailers alignment.”
&Rob 2014-02-13  


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