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Filtered on: #Zumtobel > showing 1 comment covering 100 days


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Analyzing the brain waves of shoppers provides insight on the effects of different shop lighting.


#Zumtobel , which specialises in architectural lighting solutions, teamed up with market research company Gruppe #Nymphenburg to analyse the reactions of a survey group presented with fashion items displayed in a simulated shop. The interior displayed on a large curved screen was transformed using 20 different lighting schemes.
&Rob 2014-02-13  


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