#Trayvon_Martin_Race_Baiting ...Now Crump and Jackson needed a media strategy. On March 5, Jackson brought in #Ryan_Julison , a #publicist who had worked with her on a number of high-profile cases. After speaking with Tracy Martin, Julison said he also took the job for free and went to work pitching the story to national media.
Crump knew from his experience on the boot-camp case that publicity could force officials to act, but it would require persuading two people who had never stood before a television camera to withstand the spotlight.
"I got on the phone with Tracy Martin and I told him, â€˜It's not going to be any fun, but this is the only way to find justice,'" Julison said. "You are going to have to bare your soul and express your emotions and your inner grief." Martin and Fulton agreed. There was only one problem. At first, the media weren't interested. Julison pitched the story to a long list of media contacts.
Eventually, on March 7, Reuters published a story titled "Family of Florida Boy Killed by Neighborhood Watch Seeks Arrest." The next day, CBS News aired a segment on "This Morning," and by 10 a.m. a crowd of reporters gathered at Natalie Jackson's law office for a news conference with Ben Crump and Tracy Martin. A media firestorm had begun.