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Supverse
Filtered on: #Ive > showing 1 comment covering 100 days


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Apple rarely designs as a response to a known problem.


#Ive says that designing products like the #Apple Pencil that introduce features no one knew they wanted until they debuted is a "fundamental part" of his job. He doesn't work with articulated problems and he says it's rare that new Apple #designs come in response to a known problem.
&Rob 2018-11-03  


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