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1 comment on macrumors.com/2018/11/02/jony-ive-ipad-pro-design-interview

Apple rarely designs as a response to a known problem.

#Ive says that designing products like the #Apple Pencil that introduce features no one knew they wanted until they debuted is a "fundamental part" of his job. He doesn't work with articulated problems and he says it's rare that new Apple #designs come in response to a known problem.
&Rob 2018-11-03 19:00:54