The US National Security Agency
Data is only as good as the
But a recent Bain & Co report found that of 400 large companies those that had already adopted big data analytics "have gained a significant lead over the rest of the corporate world."
Practically, anyone who makes, grows and sells anything can use big data analytics to make their manufacturing and production processes more efficient and their marketing more targeted and cost-effective.
This article describes how wrong assumptions seem to be the weakest link in making contextual data closer to the 'truth'.
Assumptions are the flavor ingredient to place big data in a creative light.