Ford CEO Says Privacy Laws Needed Amid Car-Gadget Growth
Jim Farley: "We know everyone who breaks the law; we know when you're doing it. We have GPS in your car, so we know what you're doing," he said, according to Business Insider. "By the way, we don't supply that data to anyone."
Alan Mullay: "What he said was not right, we do not track the vehicles. That's absolutely wrong. We would never track the vehicles. And we'd only send data to get map data if they agree that that's OK to do that, but we don't do anything with the data, we don't track it and we would never do that."
It's interesting that technology is the top-selling attribute for 39 percent of vehicle buyers today, more than twice the 14 percent who say their first consideration is traditional performance measures such as power and speed, according to a study that consulting firm Accenture released in December of 2013.