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1 comment on mediapost.com/publications/article/247162/tech-age-anxiety-impact-our-response-to-personal.html

Tech, Age, Anxiety Impact Our Response To #Personalized #Advertising 04/06/2015

when users were actually shown personalized ads, they responded best to messaging that used location (184), search terms (175), past purchases (170) and life events (157). Overall, the study found that the ads most relevant to consumers were the ones that combined previous ad exposure, behavioral patterns and life stages. #SupverseBusiness #SupverseConsumerModel
&neo 2015-04-07 11:25:44